Driscoll's Paper Pack

Information

94 % less plastic, a first step... Driscoll’s new packaging is made from FSC-certified paper. This means paper made from well-managed and or recycled sources. With the change to FSC-certified paper instead of plastic Driscoll’s reduces the amount of plastic used in their packaging with 94 percent. This will result in saving thousands of kilogrammes of single use plastics in Denmark alone. For Driscoll’s, it’s just the first step on a longer journey. “Driscoll’s is committing to a journey to reduce the amount of plastic used in the packaging. Balancing out the functional aspects of packaging – food waste prevention, durability, recyclability, versatility – with the responsibility to protect the environment. We believe that every little step we take together with consumers is a step towards for the better. Our new paper packaging launched in Denmark is an important step on our journey to reduce the amount of plastic,” says Marieke Appel.
Video of the product
Year of product's market launch
2020