Social Plastic® rPet tray - New Value to plastic

Information

At the beginning of 2020, Carton Pack Spa, one of the leading companies in Italy in packaging for fresh produce and food , based in Rutigliano (Bari), launched a highly valuable corporate project in the field of corporate social responsibility, with two objectives : giving a completely new and unique value to recycled plastic (RPET); take more decisive action towards sustainability and corporate social commitment. This is the beginning of a new business model that is grafted into the vision of a circular economy, using existing resources and simultaneously creating a new welfare for emerging countries. Carton Pack stands out today for being the first and only European Social Plastic® processor to give a new social and ecological value to packaging for the fresh produce market. Buying fruit and vegetables in a Social Plastic package will mean rewarding work and improving the living conditions of people in emerging countries, helping to heal the oceans and their environment from the enormous pollution in which they live. The strategic positioning of many companies involved in the packaging sector has recently been rescheduled by offering packaging alternatives that can respond, not always in a coherent way, to the requirements established by environmental movements and a mass approach sensitive to propaganda "Plastic Free ". Plastic Bank and the use of Social Plastic® represent a cutting-edge proposal in the fresh product packaging market and a coherent response to the problems of environmental pollution and social solidarity in areas of the world where the situation is absolutely emergency. Social Plastic®, produced by Plastic Bank Corp., is plastic recovered from the oceans in compliance with the ethics of sustainability and aims to improve the living conditions of people living in developing countries where plastic pollution is the highest ever.
Video of the product
Year of product's market launch
2020